Are you planning to build a buyer persona for your business? Not sure what it means? Are you looking for guidance to help you build an effective buyer persona that can help you acquire quality clients? You have arrived at the right place.
This article aims to help you understand what a buyer persona is, and how to create an effective persona that can help your business grow to another level.
What Is a Buyer Persona?
Buyer persona refers to building a fictional character of your best client(s) based on certain information about them. The buyer persona can also include a description of how they have benefited from using your service or product.
You can also categorize your buyers or clients based on various market segments that best match the type of buyer. The buyers might have certain similarities in their characters or backgrounds.
Uses of Buyer Persona
Did you know that making use of personas has made websites 2 to 5 times easier and more effective to use by the target audience?
Let’s now discuss some of the benefits of building a buyer persona:
- Buyer personas help attract and retain the right kind of clients that contribute to the growth of your business.
- It allows you to become a better and more effective marketer.
- It is a user-driven design that majorly focuses on prioritizing the needs of the users.
- It also acts as a tool or a platform that allows you to engage with your clients.
- Helps businesses build a trustable relationship with their clients or buyers that can help them progress through the buying process.
- Plays a vital role in helping businesses with market segmentation.
- Allows you to use the voice of your buyers to reach them.
How Do You Create a Buyer Persona?
Here’s how you can create an effective buyer persona for your business:
- Research your target audience.
- Find the pain points and goals of your clients.
- Identify a solution to their pain points.
- Build a persona.
Let’s dive into the details.
RESEARCH YOUR TARGET AUDIENCE
The very first step to creating a buyer persona is to research your target audience, and the target market. During the research phase, make sure to look into every detail about your prospect or their company that can help you in the future to connect with them.
Apart from the basic information about your target audience, make sure to undersatand the social channel your target audience is using. This helps you connect with your target audience through their preferred channel. Here are some of the details you must look into when you research them:
- Location
- Age
- Language
- Challenges
- Interests
- Financial ability
- Spending patterns
- Purchase decision maker
- Stage in life
FIND THE PAIN POINTS AND GOALS OF YOUR CLIENTS
The next stage is to identify the pain points, problems, struggles, and goals of your clients. This can help you understand what their pain points are, and what they are expecting from your business.
You can engage in some social listening or perform some analysis on social media to learn more about the pain points faced by your target audience, and the type of solution they are looking for.
IDENTIFY A SOLUTION TO THEIR PAIN POINTS
Once you have identified their pain points, goals, and needs, the next step is to find out how you can help them solve their problems, struggles, and pain points. As you now know the goals of your target audience, you must now think about how you can help them apart from the features and benefits of purchasing your product or service. Identify what barriers restrict your clients from purchasing your products or services, and understand their position in the buyer’s journey to come up with an effective solution.
BUILD A BUYER PERSONA
After you have researched and gathered all the required information about your target audience and the target market, it is time to build an effective buyer persona that can actually help your business grow.
- Name
- Job title
- Location
- Age
- Income
- Interest
- Hobbies
- Languages known
- Pain points, struggles, challenges, and problems
- Financial stability
- Purchase decision maker
- Preferred mode of contact
- Goals
- Requirements, needs, and expectations
You can customize the information you wish to add on your buyer profile based on your industry and niche.
Frequently Asked Questions (FAQs)
1. How do I create a buyer persona?
Here’s how you can create an effective buyer profile that can help your business acquire quality prospects:
Research your target audience.
Find the pain points and goals of your clients.
Identify a solution to their pain points.
Build a buyer profile.
2. What is a buyer persona?
Buyer persona refers to building a fictional character of your best client based on certain information about them. It can also include a description about how they have benefited from using your service or product.
3. What are 3 traits of a buyer persona?
Age
Occupation
Income
Related Reads
Why and How To Engage Prospects
Wrapping Up
If you have been looking for a complete guide on what a buyer persona is, the uses of having one, and how to create one for yourself, this article should have helped you. Buyer personas help businesses have a direction in qualifying their prospects. Make sure to follow the steps we have discussed above to create a buyer persona that can help your business grow.
If you have been looking for services that can help you boost your sales opportunities, and take your business to the next level, make sure to reach out to us to learn more about our services.
