Are you interested in building a buyer persona for your business? Not sure how to create one that best fits your target market and your industry? Are you looking for some of the best buyer persona examples that you can refer to? If so, keep reading to learn more.
This article aims to help you learn more about what a buyer persona is, what the essential components of a buyer persona are, and some of the best buyer persona examples that can help you create your buyer persona.
What Is a Buyer Persona?
Nearly 90% of the businesses with buyer persona have a clear understanding of their buyers. After knowing its impact on businesses, aren’t you now curious about learning more about a buyer persona?
A buyer persona refers to the fictional representation of a business’s ideal client. The buyer persona is built based on data and research about both existing and potential clients. It also helps businesses project a vivid picture of who their clients are, what their motivations are, what they do, and their goals. Asking probing questions to your potential clients can help businesses build an effective persona.
Here is some essential information that your buyer persona must have:
- Name of the potential client
- Demographic information
- Job title
- Purchase decisions
- Pain points
- Purchase patterns
Now that you know what a buyer persona is and the essential information you must have to create one, let’s discuss some of the best buyer persona examples you should consider referring to.
The 3 Best Buyer Persona Examples
Let’s discuss the 3 best buyer persona examples that you can utilize to build your own buyer persona for your business.
The first example is Kimberlin, a 40-year-old sales manager who is required to travel frequently. She often spends a lot of time booking transportation for her work-related travel. She gets frustrated with the many websites she visits to book her trips. As it is work-related travel, she prioritizes comfort and convenience. This example shows that the problem Kimberlin has can be solved by a service or product that can help her save a lot of time and extra work.
This shows that you can gather information related to the types of services the client is currently using, and the type of service or product that can help her save time and effort in this category. You can improve this buyer persona by adding details that can help have better clarity and understanding.
Some of the information that can help this persona gain clarity is as follows:
- Is the persona flying in business class or economy class?
- Does the client spend most of her time staying in airport hotels or flying?
- Does the persona require a rental car?
These questions help marketers to fine-tune their content to be more specific. They can also tune their content to best suit the persona’s lifestyle and suggest solutions to their pain points.
The second example is about Ashley, a 27-year-old schoolteacher. She is someone who is a cautious life insurance client looking for the right guidance. She does not like sales tactics that pressure her to buy right away. The persona also expects to be given the right advice in making a proper purchase decision.
Ashley wants a sales representative to patiently walk her through the various options available for an insurance plan. She also needs the discussion to be in plain English, with no aggressive sales tactics or promotional jargon.
In this persona, there are a lot of details missing. Here are some of the questions to ask the potential client to gather all the required information:
- What are Ashley’s goals?
- Location of the persona?
- Does she have family or friends?
- What is the persona’s background?
- Why is the persona looking to purchase life insurance?
The third example is Cary, a 35-year-old marketing manager. He works in the technology and software industry and has a problem with improving conversion rates. The persona also has difficulty creating relevant content for his clients on his website. His potential clients can be converted to buyers if we are able to offer Cary an actionable way to solve his pain points.
Though it has a specific need to be fulfilled, it would be beneficial to define the persona’s characteristics by asking a few questions, like:
- Does the persona’s potential buyers become annoyed by promotional content?
- Is the persona willing to respond to various types of content?
- Does the persona prefer e-books and downloadable research reports that can be shareable?
These questions help businesses know what the potential buyer is looking for and the challenges they are facing. You will also be able to plan and develop content relevant and attractive to the client.
Frequently Asked Questions (FAQs)
1. What are the 4 types of buyer personas?
The 4 main types of buyer personas are as follows:
– Methodical personas
– Competitive personas
– Humanistic personas
– Spontaneous personas
2. What should be included in a buyer persona?
Here is some essential information that must be included when you build a buyer persona.
– The client’s name
– Demographic information
– Job title
– Purchase decisions
– Pain points
– Purchase budget
– Purchase patterns
3. What is the most important part of a buyer persona?
The most important part of a buyer persona is to put forward some probing questions and listen to the client’s response carefully. These questions play a very vital role in helping businesses develop their own buyer personas. This also helps you gain insight into your client’s mindset.
This article should have helped you gain a better understanding of what is meant by a buyer persona, the essential information you must add, and some of the best buyer persona examples you should consider. Make sure to refer to the above-mentioned examples to help build an effective buyer persona that best fits your business.
If you have been looking for services that can help you boost your sales opportunities, and take your business to the next level, make sure to reach out to us to learn more about our services.