Did you know that only about 22% of the businesses feel satisfied with their conversion rates? The ecommerce industry has become one of the most booming industries in the world with heavy competition. This is why you need to make use of e-commerce sales funnels to make your business stand out from your competitors and boost your conversion rates.
This article aims to help you understand what is an ecommerce sales funnel, tips you can consider using to boost your conversion rate, and some effective ways to track your results.
Table of Contents
- What Is an Ecommerce Sales Funnel?
- Tips to Boost Conversions for Your Ecommerce Sales Funnel
- 3 Ways to Track the Ecommerce Sales Funnel
- Frequently Asked Questions (FAQs)
- Related Reads
- Wrapping Up
What Is an Ecommerce Sales Funnel?
Ecommerce sales funnel refers to the visual representation of the journey your potential clients go through. Prospects enter the funnel and gradually progress down through various stages of the sales funnel to become clients or buyers at the end of the conversion process. Only quality leads are qualified to the next stages of the sales funnel.
Tips to Boost Conversions for Your Ecommerce Sales Funnel
Did you know that about 69% of the marketers have said their main priority is to convert their visitors into leads, and then into clients or buyers?
This is why you need a sales funnel for every business type. Every business has a unique way of building their sales funnel. The length of the sales funnel and the duration it takes for a lead to get converted to a buyer or a client totally depends on the type of your business.
Here are a few tips you can consider following to boost your conversion rate for your ecommerce sales funnel.
- Identify the issues and fix them right away.
- Work out a series of email sequences.
- Plan and map your ecommerce website.
- Add exit-intent popups for your website.
- Include downsells, upsells, and order bumps.
Let’s dive into the details.
#1 – IDENTIFY THE ISSUES AND FIX THEM RIGHT AWAY
For the ecommerce sales funnel of a growing business, it is important to identify the issues and fix them right away. It is essential to analyze and identify the areas the sales funnel is lacking and leaking. Once you start driving traffic to your ecommerce sales funnel, you can identify the leaks and issues.
Identifying why prospects are dropping off half way through the sales funnel, and where exactly they are dropping off helps you improve the efficiency of the sales funnel.
#2 – WORK OUT A SERIES OF EMAIL SEQUENCES
Email marketing plays a very vital role in conversion funnels. As a growing ecommerce business, you need to have an email automation tool to stay in touch with your prospects. It is essential for businesses to automate their email process, starting from signing up to your email list to making their first purchase.
Email sequence refers to a set of both pre-purchase and post-purchase emails. The pre-purchase email sequence helps you send follow up emails to your website visitors after they leave your website without completing the purchase process.
#3 – PLAN AND MAP YOUR ECOMMERCE WEBSITE
It is essential for a growing business to have a good ecommerce website. The first step to building an ecommerce sales funnel is to have a good website for your online business. Begin the process by planning and mapping the path and process your potential clients must go through to make a purchase from your website.
Some of factors that can be used to achieve this are as follows:
- Focus on having a clear and clean navigation.
- Make sure your pages are clearly defined.
- Include a clear CTA on your website.
#4 – ADD EXIT-INTENT POPUPS FOR YOUR WEBSITE
Apart from sending follow-up emails to your prospective clients who have left the purchase process incomplete, exit-intent popups can help you persuade such prospects to complete the process.
You can consider making use of attractive lead magnets to target prospects just before they leave your website. This can help you get their email address and follow-up on them regularly. Make sure your lead magnets are valuable and can help solve the prospect’s problem.
Some lead magnets are:
- Free products
- Free shipping
- Free webinars
- Promo codes
- Downloadable PDFs
- Free demos
- Free trials
#5 – INCLUDE DOWNSELLS, UPSELLS, AND ORDER BUMPS
Upsells, downsells, and order bumps are considered essential elements of the ecommerce sales funnel.
Upsells refer to any additional offers you introduce to your clients after they have purchased the main product. Downsells refers to the concept of offering a cheap alternative to your clients as a backup for your upsell. Order bump refers to introducing an additional product to your client before they make their first purchase.
Make sure to include upsells, downsells, and order bumps to boost the conversion rate.
3 Ways to Track the Ecommerce Sales Funnel
The 3 effective ways to track and measure the success of your ecommerce sales funnel are as follows:
- Measuring success based on campaign performance.
- Measuring success based on KPI.
- Measuring success based on journey or attribution.
Frequently Asked Questions (FAQs)
1. What are the stages of the ecommerce sales funnel?
The ecommerce sales funnel consists of 4 stages. Namely:
2. What are the 3 types of ecommerce customers?
The 3 types of ecommerce customers are as follows:
– Business-to-Business (B2B)
– Business-to-Consumer (B2C)
– Consumer-to-Consumer (C2C)
3. How does the sales funnel work in eCommerce?
An ecommerce sales funnel consists of a series of stages that every potential client should go through to become your client or buyer once they start interacting with your business’s website.
Hoe to Define an Ideal Customer Profile
This article should have helped you gain a better understanding about the ecommerce sales funnel and some tips you can consider implementing to boost conversion for your ecommerce sales funnel. Make sure to make use of the 3 ways to track and measure the success of the sales funnel for your ecommerce business.
If you have been looking for services that can help you boost your sales opportunities, and take your business to the next level, make sure to reach out to us to learn more about our services.
Illustrations – Storyset