If you are planning to make email marketing your priority to generate more revenue for your business in 2023, choosing the right email marketing services is the first step you should take. Effective email marketing services are crucial for the success of your email marketing campaign.
So in this article, we have put together a review of the top 5 email marketing services for you to easily analyze and determine which one suits you the best.
Here’s a list of things you’ll see in this article:
- What Is an Email Marketing Service?
- Why Choosing the Best Email Marketing Service Is Important?
- How To Measure the Efficiency of an Email Marketing Service
- How To Choose The Best Emailing Services – 8 Simple Tips
- 5 Best Email Marketing Services Reviewed
- HubSpot
- Mailchimp
- Sendinblue
- MailerLite
- Moosend
What Is an Email Marketing Service?
An email marketing service, also known as an email service provider, is a software platform a marketer can purchase to create customizable templates, collect data, and send campaigns. One of the important features of email marketing services is that you can segment your email list into specialized categories. By sending specialized emails to your subscribers you can improve customer engagement.
According to a study, companies that personalize their promotional marketing emails experience an 11% increase in open rates compared to those that do not personalize their emails.
Email marketing services automation can be used to send out unique emails that can be difficult to create on your own.
Why Choosing the Best Email Marketing Service Is Important?
Email marketing is one of the most cost-effective marketing strategies for any business. According to the Direct Marketing Association, businesses in the United States typically receive a return on investment (ROI) of 4300% from email marketing.
The reasons why email marketing is an effective marketing strategy is because it is easily manageable, and helps to maintain a direct relationship between you and your customer. You cannot deny that your email campaign’s success depends on the email marketing tools and software you choose since they are responsible for getting your emails to your subscribers.
You must be careful when choosing the right email marketing software that fits your marketing needs, or you will end up paying a lot of money for email marketing services that are ineffective and have fewer features.
How To Measure the Efficiency of an Email Marketing Service
An email marketing service is a central hub for many digital strategies, so it’s safe to say that it is relatively easy and simple to measure an email marketing service’s efficiency. As long as you get a high conversion rate and a high ROI, the service is doing its job.
Here are some of the specific features that all email marketing services providers should have:
- Mobile-optimized and customizable templates
- Drag-and-drop email editor
- Send time optimization
- A/B testing capabilities
- Segmentation, personalization, and dynamic content
- Email list management
- Customer journeys and automation
- Full visibility into analytics and campaign results
How To Choose The Best Emailing Services – 8 Simple Tips
Email marketing services nowadays are designed to execute a range of tasks and not just end with assigning newsletters or email campaigns. The features that email marketing services must have and the key factors you should expect in order for your email marketing strategy to be supported are as follows:
1. Drag and Drop
To send campaigns efficiently, you need a visual editor that is easy to use and can help you customize your own email templates.
2. Types of Campaigns
Any email marketing software or service should be able to support various types of emails, including newsletters, autoresponders, and A/B tests.
3. Advanced Automation
Whether it’s just a simple autoresponder or more advanced automation features, it is essential to ensure that your software can help you meet your automation needs.
4. Sign-Up Forms
You can create online sign-up forms in your platform with the help of email marketing services. You can host a landing page separately or embed it into your site.
5. Integrations
Your email marketing software should be able to link your other essential applications, like your blog, e-commerce, analytics tool, and CRM.
6. Emails Deliverability
What’s the point in having a good newsletter service if the spam filters stop your emails from getting to customers?
7. Support
Support through email, live phone calls, or chat support, with a thorough base of knowledge, is not always provided by email marketing platforms.
8. Detailed Reports
The performance of your email marketing campaigns should regularly be monitored.
Monitoring the performance of your email marketing campaigns is a necessary feature you should look for, and some email service providers offer more than just data compared to others.
5 Best Email Marketing Services Reviewed
1. HubSpot
HubSpot is a widely used marketing platform that offers a complete set of tools to help you expand your business. It’s known for being one of the top free email marketing services available, as it provides not only a free CRM, but also various other useful features, like a landing page builder, forms, a meeting scheduler, and a live chat tool.
You can automatically log all your contact information, as well as their interactions with your business. This data can be used to personalize your emails.
HubSpot’s email marketing platform makes it easy to grow your email list by providing tools, like a landing page with a sign-up form and automated CRM integration. It also includes features, such as live chat, ad management, and ticketing software.
For more advanced needs, the platform offers powerful automation workflows that let you create custom autoresponders and automate your marketing funnel with a variety of triggers. This helps streamline your email marketing efforts and saves you time.
Price: Free plan, $20/month
Ideal for: Marketers, Startups, Tech, and Bloggers
Special features: Effective CRM
Features
- Personalization tokens for customized emails.
- A/B testing to find the best version of your emails.
- A CRM that tracks and records every interaction your subscribers have with your business.
- Integrates with commonly used tools, including a plugin for WordPress.
- Tools to capture leads, such as forms, popups, live chat, and landing pages.
2. Mailchimp
Mailchimp is one of the popular email marketing services with a drag-and-drop content block system. It offers a helpful knowledge base to guide users, cross-device email testing, and a landing page builder for lead generation. The platform also includes automation features, such as multi-step workflows to create onboarding series and drip campaigns, which can be used for eCommerce businesses to engage customers. However, Mailchimp may not be the best choice for new business owners aiming to move their customers through the marketing and sales funnel quickly. Mailchimp provides various email marketing and automation features that can benefit your business.
Price: $60/month, free plan (for a limited time)
Ideal for: Publishers and for eCommerce
Special features: Custom multi-step workflows
Features
- Advanced customer segmentation and personalized messaging.
- Cross-device email testing to ensure everything looks good.
- Increased lead generation efforts with the landing pages.
- Integrations with efficient applications.
- Tracking for email marketing performance and metrics easily through our reporting and Google Analytics integration.
3. Sendinblue
Sendinblue is an email marketing solution that offers email and SMS marketing in one platform. Its drag-and-drop email builder allows users to create their HTML templates, and display conditions to show specific content. Email automation is also available, as well as contact management through segmentation and importing/exporting/editing contacts.
Aside from email marketing, Sendinblue is one of the email marketing services that offers SMS and landing page features to help engage with audiences and increase lead generation. It’s a top email marketing software choice due to its email and SMS marketing capabilities, making it easier for businesses to reach their target audience.
Price: $25/month plan, free plan
Ideal for: eCommerce, Publishers, and Agencies
Unique features: Options for SMS marketing
Features
- Easily design your email campaigns using the drag-and-drop editor.
- You can use SMS marketing features to send both SMS and autoresponder messages.
- Landing pages for lead generation.
- Discover which campaign elements convert better with A/B testing.
- SMTP service that sends transactional messages through email and SMS
4. MailerLite
For small to medium-sized businesses that are in need of email marketing services with both ease of use and advanced features, MailerLite could be just what you’re looking for. Their drag-and-drop editor and pre-made templates make it simple to create beautiful emails in no time, even without design experience. And with features, like automation, contact tagging, and list segmentation, managing your campaigns is a breeze. Additionally, MailerLite’s open rates by location feature provide valuable insights to help optimize your marketing plan. All in all, MailerLite is an affordable and effective choice for businesses of all types.
Price: $10/month plan, free plan
Ideal for: Bloggers, and Small and Midsize Businesses
Special features: Location-based email open rates
Features
- Customizable HTML editor.
- Sign-up forms to help grow your newsletter subscribers.
- A/B testing tools to make sure everything is functioning properly.
- Many integrations are available, including WordPress.
5. Moosend
Moosend is a great, low-cost email marketing tool that offers a variety of features for small businesses. It’s among the user-friendly and easy-to-learn types of email marketing services, making it ideal for beginners and experts alike.
With Moosend, you can use the drag-and-drop builder to create responsive email templates and preview them on different devices. It also allows you to run spam and delivery tests to ensure that your emails reach your contact list without ending up in the spam folder.
Moreover, Moosend provides advanced email automation tools to automate your marketing campaigns and personalize content for your email subscribers. It has a simple user interface, and real-time analytics, and reports help you optimize your email marketing strategy.
Price: $16/month plan, free trial for 30-days
Ideal for: eCommerce, Publishers, SaaS, and Bloggers
Special features: Advanced segmentation audience
Features
- Create amazing newsletters with ease using the drag-and-drop editor, even if you have no design experience.
- Responsive and customizable email templates to fit your needs.
- Segmentation list to send personalized content to your subscribers.
- Landing pages to convert and increase your lead generation efforts.
- Track your email campaigns’ performance with detailed analytics to optimize your marketing strategy.
Frequently Asked Questions
1. What is email marketing services?
An email marketing service, also known as an email service provider, is a software platform a marketer can purchase to create customizable templates, collect data, and send campaigns. Email marketing services allows you to send specialized emails to your subscribers to improve customer engagement.
2. What are the 3 main steps in email marketing?
Here are the 3 main steps you should follow for successful email marketing:
Step:1 – Connect with the audience
Step:2 – Educate them about your product or service
Step:3 – Make an attractive offer
3. What are example email services?
Here are some examples of email marketing services:
1. Outlook
2. Gmail
3. Yahoo Mail
4. Zoho Mail
Wrapping Up
The main thing you should keep in mind when looking for an email marketing service provider is what you specifically require. That could be advanced automation and segmentation features, different types of email templates that you can customize to fit your brand, or various other tools for running multiple email campaigns.
Different solutions have pricing that varies along with plans, so it’s important to do some research to determine how much each email marketing service costs for the features you need, and the number of contacts you have planned to reach out with your campaigns. The ideal email marketing service should not only help you grow in the short term but also should be a suitable solution for all your needs that changes over time.
If you have been looking for services that can help you boost your sales opportunities, and take your business to the next level, reach out to learn more about our services.
Related Reads
- The 12 Best Email Marketing Strategies in 2023
- Best Guide To Elevate Your Email Marketing Skills in 2023
- 7 Email Marketing Best Practices That You Should Know in 2023
Illustrations – Storyset
