Funnel Marketing Strategy – The Best 3

Are you interested in funnel marketing? Not sure of the benefits of implementing a funnel marketing strategy? Are you looking to learn more about the various stages and stage models of funnel marketing? If so, you have come to the right place.

This article aims to help you understand what is meant by a funnel marketing strategy, some top strategies, and the benefits of having a marketing funnel strategy. 

What Is Meant by a Funnel Marketing Strategy?

A funnel marketing strategy refers to the concept of offering customized marketing messages to customers depending on their position in the funnel. Marketing messages are personalized to a particular purchase stage in which the client is currently present. 

The marketing funnel can also be used to describe the client’s journey with you. Starting from the initial stage, where a prospect discovers your business to the last purchasing stage, the funnel marketing strategy plays a vital role in mapping routes to conversions. It also allows you to analyze what your company can use to influence clients at certain stages of the funnel. This helps you drive more sales and create a strong brand awareness among your target audience.

3-Stage Model of Funnel Marketing 

Funnel marketing is categorized into a 3-stage model. The 3-stage model is as follows:

• TOFU
• MOFU 
• BOFU

TOFU: Top of the Funnel

The top of the funnel is the stage where prospects become aware of your business. This is also the stage where they engage with your business for the very first time. At this stage, they might not be aware of the type of service or product you are offering, so you can focus on offering marketing and content materials to promote your service or product.

MOFU: Middle of the Funnel

Prospects who have engaged with your brand are present at the middle of the funnel stage. Prospects at this stage should engaged with your business in a meaningful way, such as following you on a social media platform, subscribing to your email or newsletter, or registering for a webinar. 

BOFU: Bottom of the Funnel

The bottom of the funnel is the last stage. It is the last place prospects end up before they get converted into a client or buyer. Prospects have reached this stage only because you have gained their trust, attention, and have fostered a good relationship with them.

The 4 Stages of Funnel Marketing

The 4 main stages of funnel marketing are as follows:

• Awareness
• Interest
• Consideration or Desire
• Action

In the Awareness stage, prospects discover your business. Your target audience becomes aware of the existence of your business via various social media platforms, ads, website, content, or videos. 

In the Interest stage, prospects show interest towards your business, your service, or your product. They express their interest by following you on social media, subscribing to your email list or newsletter, subscribing to your Youtube channel, or signing up for the webinar or event you are conducting.

In the Consideration stage, the prospect considers purchasing your product or service. The prospect evaluates your service or product based on the benefits of purchasing your product or service, as well as reviews, feedback, and testimonials from past customers.

In the Action stage, the prospect makes efforts to become your customer. 

The Top 3 Funnel Marketing Strategies

Let’s discuss the top 5 funnel marketing strategies that you can consider implementing in your business.

• Webinars
• Search Engine Optimization (SEO)
• Blogs

Let’s dive into the details.

WEBINARS

Webinars play a vital role in funnel marketing. It acts as an excellent tool to generate quality leads for your business. The prospects provide you with their information in exchange for access to your webinar. You can make use of their information in the future to nurture your prospects by retargeting or remarketing to that audience. 

SEARCH MEDIA OPTIMIZATION (SEO)

Did you know that about 68% of the website traffic is sourced from paid and organic searches?

It is very essential that your search engine optimizes your website and your content. When prospects start looking for information, they generally start the process by searching for a query in the search engine. By making your content and website search engine optimized, your website or content shows up more readily on the top results of a search engine. This helps your website gain more visibility and traffic, thereby promoting sales.

BLOGS

Blogs can be used to offer information and valuable content to your potential customers at the beginning of their search journey. In blogs, you can answer frequently asked questions or offer answers based on your own research. You can share your knowledge on things that concern your prospects to help solve their problems, pain points, or issues.

Benefits of a Marketing Funnel Strategy 

Let’s discuss some of the benefits of a marketing funnel strategy: 

• Helps to streamline your marketing strategies.
• Helps attract and acquire new leads.
• Simplifies the customer journey.
• Helps clients with the decision making process in every stage. 
• Helps bring visibility to connecting with the clients at every stage.
• Allows you to use metrics to measure the success of your marketing efforts.
• Helps you analyze where you are losing clients and pivot your strategy accordingly. 

Frequently Asked Questions (FAQs)

Related Reads

Stages of Sales Funnel

Ways To Create a Sales Funnel

Wrapping Up

If you have been looking for a complete guide to a funnel marketing strategy, this article should have helped you gain a better understanding. Make sure to implement the strategies that we have discussed above to achieve the desired results. 

If you have been looking for services that can help you boost your sales opportunities, and take your business to the next level, make sure to reach out to us to learn more about our services.