To convert cold prospects into hot leads, you need a sales funnel. It will serve as your guide to understanding how your customers think, feel, and behave. It also helps you identify the right approach at each stage of a customer’s buying journey.
But creating a sales funnel isn’t just a one-time thing. Times are changing, and so do your customers. Just because you already have a sales funnel doesn’t mean you’ll use the same one forever.
Increase your sales funnel’s effectiveness by studying how other companies approach each stage of the buyer’s journey. Below are some of the best sales funnel examples you can take inspiration from.
What Does An Effective Sales Funnel Looks Like? Real-World Sales Funnel Examples
An effective sales funnel connects an excellent product and a sale. But as competition rises, just having this is no longer enough. You also need to know how to persuade your target market.
Did you know that 80% of prospects would say no four times before they say yes to your offers? That means you need to contact them five to six times before giving up.
Having a sales funnel is a wise investment and the only way to attract new leads. Here are some sales funnel examples to help you optimize your next marketing strategy.
Sales Funnel Example 1: Netflix And Its Direct CTA
Ever wonder how Netflix achieved its success? You might want to check out the streaming service’s homepage.
The homepage isn’t complicated, but it shows what their target audience needs:
- “Unlimited movies, TV shows, and more” – This lets users know what they’re signing up for.
- “Watch anywhere, on any device” – This lets users know they’ll get the most out of it by using the service whenever and wherever they are.
- “Enter your email to create or restart your membership” – Users only need an email address, which takes around 5 seconds, to create or restart their subscription.
As they scroll down the website, visitors will see simple headings that summarize Netflix’s services. This includes downloading episodes, watching offline, and watching everywhere.
To push them forward into the decision stage, Netflix laid out a FAQ section where users can get answers to their questions. Lastly, another call to action below asks for the user’s email address.
Why Does This Sales Funnel Work?
Netflix’s homepage doesn’t need to list every movie and shows that they offer their users. The background is enough for Netflix to entice its visitors to subscribe to its services. More importantly, putting a call to action to sign up for their services on their landing page guarantees a high conversion rate.
Sales Funnel Example 2: Groupon And Its Referral Program
Groupon offers customers coupons to save money on products and services. Their funnel focuses on referral programs and user rewards to drive prospects through it. Here is how Groupon’s sales funnel works:
- Awareness Stage
Prospects either look for offers or learn about Groupon through their friends. Those who get one person to use their coupons earn $10. They also have an affiliate program that pays $10 for commissions.
- Interest Stage
Prospects can browse Groupon’s website for deals. They can also sign up for the company’s email program, where Groupon offers deals based on their interests.
- Decision Stage
Groupon makes it easy for potential customers to decide by letting them buy coupons through the app.
- Action Stage
Groupon sends customers the information to access their purchases or savings. The company then sends the user more offers based on their past purchases. It also rewards its customers with Groupon bucks, depending on their spending.
Why Does This Sales Funnel Work?
Groupon’s sales funnel works because of its simplicity. Prospects can quickly find offers they like by searching or using customized suggestions. They can then effortlessly buy them through Groupon’s app. The company also produces personalized content and loyalty rewards to keep its users.
Sales Funnel Example 3: Basecamp And Its Content Marketing Strategy
Basecamp captures people’s attention by sharing content such as blogs, guides, educational content, and books. These help users solve their remote work problems and manage their teams.
Their sales funnel also includes case studies and customer testimonials. By doing so, they establish trust among people interested in their offer.
Basecamp also showcases how users manage projects using their product in a 60-second video.
More importantly, they let their customers try out their product for a free period. Sometimes, all it takes is a one-minute video and a free trial to increase conversion rates.
Why Does This Sales Funnel Work?
This sales funnel works because the company adds value at each stage of the buyer’s journey.
Basecamp shows how its product addresses goals and pain points by luring prospects with its educational content. By the time they’re at the action stage, they get a treat and can use the product for free. This reduces friction and makes it easier for Basecamp to convert its prospects.
Sales Funnel Example 4: Dropbox And Its Simplified Landing Page
One of Dropbox’s strengths is that it provides its visitors with an easily-navigable website.
Visitors will first notice a “Find your plan” call to action when they get to their homepage. Upon clicking, this brings them to a page with different plans and their respective prices.
If the user isn’t ready, they can scroll down the page to know what Dropbox can do. This includes the different software products the company offers. These products aren’t just for display. Users can click on the “Learn more” button, which will direct them to a page with all the details about the product.
The next section summarizes their critical services with their respective software, including:
- Getting cloud storage for free with Dropbox Basic
- Helping you with your document workflow with Dropbox Sign
- Manage your content with DocSend
Lastly, Dropbox makes it easier for its users to find the right software for them depending on how they will use it. They can choose “Dropbox for work” or “Dropbox for personal use.”
Why Does This Sales Funnel Work?
Website navigation is important for most users online. Optimizing your website with what your users need simply makes it easy for them to find what they’re looking for. And when they can easily explore your website, they’ll more likely stay longer.
Sales Funnel Example 5: GymShark And Its Social Media Presence
Leveraging social media is the best way to increase conversions, and that’s exactly what GymShark did. The company focused on growing its online presence using social media. It uses Instagram and Facebook followers to engage with its prospects. These platforms help spread product information while influencer marketing increases its audience.
Why Does This Sales Funnel Work?
GymShark’s sales funnel works because of its strong social media presence, strategic posting, and influencer marketing. It successfully uses well-known figures in the fitness industry to drive traffic to its sites. This makes things more interesting than just sending its users to a sales page.
Frequently Asked Questions (FAQs)
1. What Are The Different Types Of Sales Funnels?
A sales funnel is not a one-size-fits-all strategy. Since different companies have different needs, there are different types of sales funnels, including:
– Tripwire Sales Funnel – This lets you offer low-cost items to attract customers directly to your funnel.
– Product Launch Sales Funnel – The goal is to introduce a new product and keep your customers excited.
– Webinar Sales Funnel – For this funnel, you’ll create webinars for your products and services. The idea is to get people to watch your webinars and sell to them later.
– Facebook Advertising Sales Funnel – This lets you take advantage of Facebook’s marketing features, such as targeted ad campaigns.
– Instagram Influencer Sales Funnel – This type of funnel uses
2. Can I Use Different Sales Funnels?
Since the goal of a sales funnel is to understand the customer’s journey, you can have multiple sales funnels. That means you can use Basecamp’s sales funnel on prospects at the awareness stage while using Netflix’s sales funnel on those at the decision stage. Feel free to choose one, or multiple sales funnel examples above for inspiration.
3. Can I Use Sales Funnels For Both Online And Offline Marketing?
Yes, you can use a sales funnel for your online and offline marketing campaigns. Your online sales funnel can include driving traffic to your website and generating leads through email marketing. Meanwhile, your offline sales funnel can consist of generating leads through events and interacting with them through in-store marketing efforts.
Wrap Up
You’ll find it hard to convince prospects to buy your products without a sales funnel. If you’re having trouble creating one, you can examine how other companies outline their funnels. These are just some of the best sales funnel examples that converted a lot of leads. Learn from these companies and craft a sales funnel that drives your business to success. If you are looking for expert advice or assistance in designing a suitable sales funnel, you can take help from services like Appointments.co.
Illustrations: Storyset
