The Healthcare industry is unique, and digital marketers often find it challenging to develop practical lead-generation ideas. Word-of-mouth referrals used to be enough to grow the medical practice. But, are they enough to sustain your practice for a long time in this rapidly moving online world?
That is why lead generation for healthcare is becoming more critical than ever. You need to equip yourself with the right strategies to get prospective patients interested in your medical offerings. Not only the perfect strategies will help you land leads, but they will also assist you in building credibility and visibility for higher revenue.
If you want to start your lead generation ventures in the healthcare sector, consider using our proven and effective lead generation tactics. This blog guide will discuss the top 10 strategies to help you capture more leads down the road. Let’s get right into it.
10 Proven Healthcare Lead Generation Strategies
#1 – Create Impactful Landing Pages
While looking for medical services online, patients come across your website to read about your offers, which is why the content should be crisp, engaging, and accurate. The About Us page is good for attracting leads, but there is no “Action” that the patients can take from the About Us page. This is why you need to have dedicated landing pages for the services that you offer. By providing the information and driving the potential patients down the conversion funnel with quality content, you can encourage them to stay longer on the page, so they eventually fill out your form to set up an appointment.
#2 – Start Blogging
For many industries, blogging contributes the most to content marketing ventures. The main goals of blogging are lead generation and brand awareness. So, you need to create unique and informative content in the form of blogs and guides to rank well on search engines and attract potential patients to your website. Most healthcare marketers have blogs to boost their online presence, making it easier for patients to find them. From essential remedies to how-to guides and awareness-related articles, you can write different types of content to keep the audience engaged.
#3 – Ask Patients to Leave Online Reviews
Patient reviews act as online word-of-mouth referrals. Online reviews are effective as most patients look for ratings/reviews of the clinic or hospital before scheduling an appointment with the doctor. So, the best way to get your reviews out is by encouraging satisfied patients to leave ratings and reviews on popular platforms like Google Business, Yelp, ZocDoc, Healthgrades, and Facebook. In exchange, you can provide them with some patient membership cards, or discounts on consultation fees.
#4 – Boost Your Social Presence
Social media has become one of the largest lead-generation channels in recent times. The healthcare business has gained a lot of website traffic and quality leads through social media platforms like Facebook, Instagram, and Twitter. When it comes to social media marketing, a patient-centric approach is important. This means that you should focus on your content per the needs of your target audience. Curate engaging and valuable social media posts, and tailor the message to your target audience on the particular social platform you’re using by understanding what they expect from you.
#5 – Video Content is the King
86% of marketers reported that videos have helped them generate leads. And why not? Humans process visual content a lot faster than text content. Considering how busy people are, they are more likely to digest visual content, which is why you must work on your video marketing tactics for lead generation. While infographics and social media photos are compelling, videos on different channels, like YouTube and Facebook, can help you stay ahead of the competition. You can create videos, like FAQs, informative content, or how-to guides.
#6 – Use Digital Advertisements & Paid Search
Generally, a patient starts a search regarding their medical condition on Google. The search terms can be “cardiologist near me,” “general physician near me,” or “who is the best orthopedic doctor in Manhattan,” for example. In the search results, the advertisements are shown at the very top, and patients tend to trust what Google recommends. So, developing a good paid search advertising strategy can boost your visibility and gain leads. You can use Google Ads to choose targeted keywords based on search terms related to your medical practice and offerings. Bid on those keywords according to your budget, and you will appear among the top results.
#7 – Connect & Collaborate with Local Stakeholders in Your Area
Creating an engaged community can help you generate new leads, and eventually grow your practice. By connecting with the leaders in your service area through lunches, meet-and-greets, and parties, you can develop relationships with local business leaders, pharmacists, and new physicians. This is a great practice to build trust in the community and will result in you getting more patients through referrals. Build a strong local network with other doctors; everyone can benefit from this by referring patients to specialized doctors.
#8 – Host Webinars or Participate in Events
Hosting a webinar or participating in educational events is the perfect way to boost the awareness of your clinic. If you host a webinar related to medical issues or disease awareness, people are likely to sign up for these. This allows you to get their contact details to nurture them for a later stage. Also, you will establish your industry’s authority with good webinars and in-person events.
#9 – Educate Patients with eBooks & White Papers
eBooks and white papers work well in different industries, and the healthcare business can benefit from these, too. By providing something valuable to your potential patients, you can generate leads. Using Facebook Ads, hashtags, and popups on your website or blog, you can offer your prospective patients free eBooks and white papers in exchange for their contact details. This way, you can build your email list to nurture them later.
10 – Nurture Contacts via Email Marketing
Finally, we have the winning strategy to help you turn your captured leads (interested patients) into paying patients. As the email list gets longer, you can send a welcome message and a series of emails to introduce the prospects to your medical services and offers. The ultimate goal of these email marketing campaigns is to convert the leads into customers. So, later in the series of emails, you can pitch in your tone for patients to book an appointment.
Lead generation for healthcare is crucial to grow a medical practice in today’s digital world. The more website visitors you bring in, the more prospects and leads you get, and the more patients you are able to treat. The above strategies help capture leads, but not everyone can execute these flawlessly.
You should outsource the lead-generation process to an appointment-setting agency if you need more resources. If you are interested in learning more about our lead generation services for the healthcare industry, feel free to reach out to our team. You can also claim your appointments here.
1. What is lead generation?
Lead generation is acquiring new customers, investors, and clients or recruiting relevant resources. It is the end goal of a lead generation funnel. While you can have a considerable number of leads or prospects, the quality of your leads determines your revenue. While doing so, your tools and ingenuity in your audience’s needs and interests play a huge role.
2. Why is lead generation important?
Lead generation has the potential and allows the collection of valuable information from the prospect. Utilizing lead generation tips will give you an idea for optimizing your lead generation strategy. And help you understand your customers’ needs and wants and assists you in tailoring your product or service to suit your customers’ needs.
What are some benefits of using lead generation for healthcare?
– Builds brand awareness and visibility
– Gathers more customer reviews
– Reduces cold calling
Illustrations by Storyset