The world is becoming increasingly digital, and the need to rethink strategies is challenging for every business professional, and so is for financial advisors. Word of mouth from existing clients is undoubtedly helpful, but more is needed to generate good leads and new business.
To keep the qualified leads coming in, you have to take steps and devise new strategies to generate leads. There are both organic and paid strategies to fuel your sales funnel with new qualified leads.
In this blog, we will elaborate on how lead generation for financial advisors works and the benefits of availing of a lead generation service. Let’s get started right away!
Why Should Financial Advisors Choose Lead Generation?
Fuels Business Growth
With lead generation campaigns running efficiently, you will always have prospective clients in your funnel, and you won’t be chasing after leads. Your reach will automatically increase, and clients will be waiting for you, resulting in business growth.
Improves Your Credibility
What is the first thing you do when you have to do something and need someone to help you with it? You search online to find someone with a good reputation that can make your process easier. In this case, there is massive competition for financial advisors, and showcasing your firm can help you stand out from the crowd.
Boosts Online Visibility
You should establish a solid online presence when you work on your lead generation strategies. This increases your chances of being seen and contacted by potential clients. When you have a locally optimized website and social media page, people near you will likely find you to order of your services.
Tips for Lead Generation for Financial Advisors
1. Create a Unique Website
It is indispensable to create an excellent first impression on your prospects. To do so, your website is the tool. Your website is where your potential customers can try to learn about your products or service, and this is where you can generate leads. So make sure your website is fully optimized and holds all the relevant information, such as services to offer, how to contact, and pricing details. It should also be easy to navigate, should take little time to load, and be visually attractive so that it encourages the prospect to visit again. This allows you to push them down the funnel.
2. Create Engaging Content
Building an online community helps you improve your brand presence. So you don’t need website visitors, you need subscribers. To do so, you should create content for your prospects that they find valuable.
Start publishing blogs regularly. Research what your prospects are looking for and try answering them. If your blog offers quality content, it should rank well on search engines, giving you better brand visibility and improving your organic traffic. You can create the following types of content to engage your prospects.
- White papers
- Social media posts.
- Templates that the user fills out, like a checklist or worksheet
Remember to share content on various social media platforms.
3. Establish Yourself as A Subject Matter Expert
Prospects will not choose you on the first go. When you provide the desired information that the prospects or your online audience want, they can get to know you. With your expert answers, you’re giving prospects a taste of your expertise, which allows them to consider you a subject matter expert, and want to work with you. For that, you should regularly post different types of content, like white papers and detailed guides. Once you appear among the top search engine results, your brand will be recognized as an industry expert.
4. Boost Your Social Media Presence
Social media in this digital era is one of the greatest assets for capturing quality leads for your financial advisory firm. 81% of financial advisors use social media to capture leads. So, if you are not active on social platforms, you can miss out on a lot. From promoting word-of-mouth to attracting prospects and engaging with them, social media is the perfect channel to market your services and generate qualified leads. Make sure that you upload posts and stories regularly on social media.
Use relevant hashtags and collaborate with social media influencers from your industry to boost reach and credibility. Also, allow yourself to use more than just one social media platform. Do the research and find the top two or three social media platforms where your ideal target audience is most active and be consistent on those platforms.
5. Host an Event/Webinar
Both in-person events and online webinars are great for generating leads by showcasing your expertise. The event or webinar often acts as a demo where potential prospects can get an idea of what you are like before they commit to your brand. Events and webinars allow you to interact with your prospects and answer their questions.
To attend your webinar, create a simple form and share it on your website, social media, and more places, so prospective clients can sign up. You can get email addresses and contact information to reach out to them after the event. You can also record your top-performing events and use the session as gated content later.
6. Strengthen Your Referral Network
Financial advisors have always relied on referrals, and no matter how advanced the industry is in this digital age, having a solid referral network is still crucial. This is especially good for boosting your local presence and gaining leads in the local market. With an active community locally, you can become the go-to person in the town for financial advisory services. You can strengthen your referral network with the help of insurance agents, bankers, real estate agents, and attorneys. Contact them and establish a partnership/collaboration opportunity to benefit you and them. This way, you can build a strong network to get leads regularly.
7. Encourage Existing Clients to Leave Online Reviews
The final tip on the list can help you establish your credibility online, which can result in capturing more ideal leads. People usually research everything on the Internet before making decisions, which is where your online reviews/ratings can inspire them to do business with you. People are attracted to firms and advisors with appreciable ratings and positive reviews online. So, ask your existing clients to leave reviews before they sign out of your website.
Also, you can leave your Google pages or Yelp link at the end of your clients’ emails to encourage reviews. To get reviews, you can offer clients some perks or benefits. The best part about reviews is that positive ratings can also help you get better search engine rankings, resulting in more visitors and leads.
Lead generation strategies are critical in this competitive digital era to boost business for your financial advisory firm. These seven tips and tactics can help you generate leads seamlessly when implemented effectively.
However, it is easier said than done. Most financial advisors and firms work with limited resources, and handling the online lead generation part can be overwhelming. So, if that’s the case with you, or if you are facing any challenges with your demand and lead generation ventures, you can always contact us to be your effective lead generation and business growth partner.